Initially only 5 brand in SIHH, after 7 years of development until 1998 only 10, when in 1999 the rapid development in the 17 brands, and in 2011 SIHH, is almost a hitherto unknown scale -- 19 brands. With the continued expansion of the scale, the organizers also is not a separate brand Cartier, later, SIHH organizer from three components, the first, is the natural home brand accounted for most of the Richemont group, second, is a luxury Swiss watch foundation, its member body although from Richemont 's brand, but also included like Abby and has such a home business, third square is a venue provider. Conway Kay said, in 2004 from his first visit to the SIHH today, discount chopard watches the structure and the almost has not changed, just change the interior decoration style.
Don't look at the number of product brands in general has been on the rise, but many have participated in the salon brand have already quit, such as G, rald Genta, DanielRoth, G, raldGenta and FranckM u today development of ller and Swatch Group breguet. Out of a variety of reasons, but most of them and was busy watch buy upsurge about.
Exhibition at the time, SIHH also experienced significant adjustment, the onset of SIHH and Basel Watch Fair is almost the same time, every spring in various national reporter ended the trip to Basel, will take the train down to SIHH, until 2009, two table show was cancelled synchronization, modified SIHH table show in the winter, perhaps to earlier releases that important information.
From the beginning of 1995, SIHH began to show some thematic exhibition, the theme is rich and varied, the first exhibition" two century boutique watch -- 1580 to 1780 French watch", after a year, the replacement for the theme, sometimes on a kind of technology, discount porshe design watches sometimes on a kind of culture, there are when the subject is opposed to leave the table. In defense of the rights and interests of the watch, they never fall.
For the vast majority of the mainland media people, more and more people SIHH is also in the last 6 years have the opportunity to fly to Geneva, at the site of watch. For those of each exhibition hall reception staff, the growing Chinese media group and China dealer team is the biggest changes these years, not just China, others also from emerging economies face more and more, the Middle East and Russia orders are very generous. " Fashion" edited by Pan arrow of time now more willing to put SIHH as an order, once the initial publicity led to the show now everything is in order to make the brand to sell more goods, in SIHH, the dealer position is more and more high, all be regarded as VIP to treat.
Of course, some brands in new product release and explain the way also more and more dexterous, in Cartier's new releases, media is clearly divided into two categories, professional media by the technical staff to explain, rather than professional media market is driven by departments of the people doing the show.
In fact, if the form than the SIHH changes associated with adherence, constantly changing and adjustment is the SIHH increasingly prosperous foundation, shortly before the luxury Swiss Watch Foundation's president changed, former chairman of the retirement, the new chairman is a relatively young women. The future she will bring SIHH nothing can make nothing of it, discount tag heuer watches maybe in the future there will be a new brand to join, also may leave, but SIHH show as the stick, never changed.
News for Friday 13 January, 2012
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